Four colleagues sitting around a table, with a wheelchair user gesturing while speaking. Another table and TV screen are behind them.

From rights to results: Advancing disability inclusion in business

Designing for every user: The next frontier in customer experience session and closing remarks

Scheduled
Geneva
A smiling shop worker in an orange apron offers a card reader to a customer at a counter.

A truly great customer experience doesn't just cater to an "average" user, it anticipates the needs of every user. Accessibility is no longer a downstream compliance requirement; it is the foundation for intuitive product innovation, digital reach, and long-term brand loyalty. 

This session explores how forward-thinking organizations are moving beyond standard checklists to embed Universal Design into every touchpoint. From digital interfaces and physical retail spaces to customer support channels, discover how designing for all removes friction, unlocks new markets, and creates superior products and services for everyone, including people with disabilities.